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  • Designing Change: Customers - What They Really Want

Designing Change: Customers - What They Really Want

  • Tue, January 24, 2023
  • 6:00 PM - 7:00 PM
  • Webinar


  • Sponsored/Provided by ACMP Texas, San Antonio Region

Registration is closed

Up next in our Design Thinking series - using design thinking to uncover what your customers really want (not just what they tell you).

Our customers, either internal or external, should arguably drive everything we do. However, understanding what makes them tick and the subsequent impact to our business can prove elusive. In this webinar, Alex will share how design thinking can help you truly put your customers at the center; unlocking creativity, de-risking change and breaking down operational siloes as a result.


What you'll get:

  • Design thinking tools and techniques to help you transform your organization by putting customers at the center of everything you do, including:
    • How to craft the questions that will elicit stories over checklists
    • A clear framework that demonstrates how the customer experience is linked to the business result
    • A tool to draw out the customer need
  • The opportunity to practice these with other members of the network


Alex Dodds is a management consultant for the firm Q5. Originally from London, he is currently living in Sydney, Australia. He is trained in design thinking and qualitative research techniques and has experience both practicing and teaching design thinking in multinational corporations. Most recently, Alex has been working with a large health organization in Australia to define their employee experience strategy through a systems thinking / design thinking-led approach. Personally, Alex enjoys long-distance running and woodworking as well being a long-suffering fan of Newcastle United football club. 

Find Alex Dodds | LinkedIn and a link to his latest article which covers his experience working with the large health organization in more detail - Moving beyond yoga and yoghurt: How to design an employee experience that truly shifts the dial | LinkedIn.

Q5 is a global management consultancy specializing in organizational health, setting companies up for success through our core offerings of organization design, organization development, strategy and change. Claire Markwardt is the North America lead and resides in Houston. Claire Markwardt | LinkedIn

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