Designing Change: Customers - What They Really Want

Up next in our Design Thinking series - using design thinking to uncover what your customers really want (not just what they tell you).

Our customers, either internal or external, should arguably drive everything we do. However, understanding what makes them tick and the subsequent impact to our business can prove elusive. In this webinar, Alex will share how design thinking can help you truly put your customers at the center; unlocking creativity, de-risking change and breaking down operational siloes as a result.

What you'll get:

• Design thinking tools and techniques to help you transform your organization by putting customers at the center of everything you do, including:
• • How to craft the questions that will elicit stories over checklists
  • A clear framework that demonstrates how the customer experience is linked to the business result
  • A tool to draw out the customer need
• The opportunity to practice these with other members of the network